Branding
Creative Strategy
Copywriting
Content Strategy
Storytelling
Award-winning Creative Director with nearly two decades of experience in copywriting, branding, and content strategy. Adept at leading cross-disciplinary teams to craft audience-first campaigns. Proven record of delivering impactful creative solutions for nonprofits, startups, SaaS, CPG, and live events.
When I’m not on the clock, I enjoy playing tennis, reading, and hosting Bread Club. You can learn a little more about me here.
Email
hello@sarahackermancreates.com
Phone
(678)315-1232
Media Cause
Creative Director
March 2024 - Present
Director of Copy + Content /
Associate Creative Director
April 2023 - April 2024
Director of Copy + Content
March 2021 - April 2023
Sr. Copywriter + Content Strategist
June 2019 - March 2020
Copywriter + Content Strategist
May 2018 - June 2019
From ideation to execution, serves as the agency lead for creative // copy, developing compelling campaigns and websites, telling impactful stories, and leading rebranding projects for nonprofits. Manages and mentors a team of five full-time and a pool of freelance writers and designers as the agency has doubled in staff and tripled revenue, creating process improvements with Client Success, Project Management, and Paid Media teams along the way.
Clients include AARP, the American Kennel Club, Grow Progress, It Gets Better, Tap Cancer Out, Oceanic Preservation Society, Habitat for Humanity, Saga Education, and many (many, many) more.
Leads largest agency clients from stakeholder interviews to final launch, including It Gets Better website, AKC rebrand and campaign, AARP Purpose Prize Courses, and Grow Progress brand + website
Confidently leads campaign projects, including outlining audience-focused user journeys, writing concept statements, ad copy, email, landing pages, and paid media optimized for conversion
Leverages data and SEO to write and edit for web, social, print, video, and long-form
Won 80+ awards for creative and cultural work, including Shorty Impact, Anthem, and Tellys
Hosted one of Apple’s top 50 nonprofit podcasts, If Not Us, highlighting innovative changemakers
Helping Atlanta’s top creatives find freelance, contract, and contract-to-hire work in the advertising, creative, and digital space.
Increased marketing email open rates by 34% in two months.
Represented TCG on AIGA and AMA Membership Committees.
Creative concepting, writing, and production for Consumer Division. Worked across Account Services, Project Management, Social, and Digital teams to execute the highest quality work in a fast-paced environment. Clients included Farm Rich, SeaPak, Nature’s Own, Wonder Bread, Delta Community Credit Union, and Coca-Cola Freestyle.
Wrote commerical scripts for Farm Rich, SeaPak, and Delta Community Credit Union
Partnered with Digital for email optimization, focusing on open and click rates
Wrote for internal blog and newsletter, presenting final presentations at company-wide meetings
Grew membership and convention attendee numbers through social media and email marketing for PPA, Imaging USA, PhotoVision, and Professional Photographer Magazine. Changed social from an infrequently used marketing platform to an integrated part of all campaigns, complete with paid posts, custom apps, and a dedicated customer service team.
Managed paid ads with over $1M in spending annually for internal clients, including copywriting, graphic design, audience segmentation, and optimization
Grew attendance to record-breaking numbers YoY for the annual conference, Imaging USA
Maintained social media presence and community management spanning four unique brands on Facebook, Twitter, Pinterest, LinkedIn, and Instagram
Grew Facebook audience for PPA from 18,000 to 105,000 qualified followers in under three years with a limited paid budget
Implemented Twitter video ads with an increased click-through rate of 402%, highlighted on Twitter's Marketing blog
Created a united brand from eleven offices nationwide, managed company consistency in look and messaging, and developed, launched, and maintained the company website.
Wrote and produced monthly e-newsletter, distributed to 30k clients
Edited content for social media, including Facebook, Twitter, Pinterest, and LinkedIn
Managed online ticketing for 2011 MLK Jr. Memorial Dedication Week’s 10 events, including the Dedication Ceremony with 25,000 attendees, including VIPs including former Presidents, First Ladies, Vice Presidents, Secretaries of State, and Attornies General
Education
M.S. Recreation and Tourism Management
Arizona State University
Phoenix, AZ
Completed coursework May 2008
B.A. Marketing & Finance
North Central College
Naperville, IL, March 2006
Awards
Who doesn’t like some hardware?
Notable Clients
These folks barely scratch the surface of the incredible orgs, startups, and CPG brands I’ve had the pleasure of working with.
