Branding
Creative Strategy
Copywriting
Content Strategy
Storytelling
Hey y’all! I’m an award-winning, growth-oriented, collaborative creative with a strong background in branding, content strategy, and storytelling. For nearly two decades, I’ve worked to bring cross-functional teams together with an audience-first approach. My work spans the fields of nonprofits, start-ups, SAAS, CPG, and events, each sector bringing its own host of unique problems that are a thrill to solve.
When I’m not on the clock, I enjoy playing tennis, reading, and hosting Bread Club. You can learn a little more about me here.
Email
sarahrose.ackerman@gmail.com
Phone
(678)315-1232
Media Cause
Creative Director
March 2024 - Present
Director of Copy + Content /
Associate Creative Director
April 2023 - April 2024
Director of Copy + Content
March 2021 - April 2023
Sr. Copywriter + Content Strategist
June 2019 - March 2020
Copywriter + Content Strategist
May 2018 - June 2019
From ideation to execution, created compelling campaigns and branding for impact-focused organizations, always putting the user first.
Clients included: the American Kennel Club, Tap Cancer Out, Shifamed, Ceres, Oceanic Preservation Society, Habitat for Humanity, Saga Education, and many (many, many) more.
Led largest agency clients from stakeholder interviews to final launch, including It Gets Better website, AKC rebrand and campaign, AARP Purpose Prize Courses, and Grow Progress brand + website
Efficiently led campaign projects, including outlining audience-focused user journeys, writing concept statements, ad copy, email, landing pages, and paid media all for optimizing for conversion once launched
Leveraging data and SEO, wrote and edited for web, social, print, video, and long-form
Served as agency lead for copy, content strategy, and information architecture, managing a team of full-time and freelance writers
Assumed a leadership role as the agency doubled in employees and tripled in revenue, creating process improvements with Client Success, Project Management, and Paid Media teams
Led the Culture Committee and hosted Cultural Onboarding Sessions for all new hires to get the rules of the road
Won over 80 awards for creative and cultural work
Hosted one of Apple’s top 50 nonprofit podcasts, If Not Us, highlighting changemakers and their organizations
Volunteered as a writing mentor for the Coastal State Prison Project, a program for incarcerated folks to improve their writing and find avenues for publication
Helping Atlanta’s top creatives find freelance, contract, and contract-to-hire work in the advertising, creative, and digital space.
Increased marketing email open rates by 34% in two months.
Represented TCG on AIGA and AMA Membership Committees.
Creative concepting, writing, and production for Consumer Division. Worked across Account Services, Project Management, Social, and Digital teams to execute the highest quality work in a fast-paced environment. Clients included Farm Rich, SeaPak, Nature’s Own, Wonder Bread, Delta Community Credit Union, and Coca-Cola Freestyle.
Wrote commerical scripts for Farm Rich, SeaPak, and Delta Community Credit Union
Partnered with Digital for email optimization, focusing on open and click rates
Wrote for internal blog and newsletter, presenting final presentations at company-wide meetings
Grew membership and convention attendee numbers through social media and email marketing for Professional Photographers of America, Imaging USA, PhotoVision, and Professional Photographer Magazine. Changed social from an infrequently used marketing platform to an integrated part of all campaigns, complete with paid posts, custom apps, and a dedicated customer service team.
Managed paid ads with over $1M in spending annually for internal clients, including copywriting, graphic design, audience segmentation, and optimization
Grew Imaging USA (annual conference) attendance to record-breaking attendance year over year
Maintained social media presence and care across four unique brands on Facebook, Twitter, Instagram, Pinterest, and LinkedIn
Grew Facebook audience for PPA from 18,000 to 105,000 qualified fans in under three years with a limited paid budget
Implemented Twitter video ads with an increased click-through rate of 402%, highlighted on Twitter's Marketing blog
Wrote, produced, tested, and optimized email campaigns for open/click rates
Managed the Marketing & Communications interns
Created a united brand from 11 offices nationwide, managed company consistency in look and messaging, and developed, launched, and maintained the company website.
Wrote and produced monthly e-newsletter, distributed to 30,000 clients
Managed multiple contributors, both contract and volunteer
Edited content for social media, including Facebook, Twitter, Pinterest, and LinkedIn
Managed online ticketing for 2011 MLK Jr. Memorial Dedication Week’s 10 events, including Dedication Ceremony with 25,000 attendees, including VIPs including former Presidents, First Ladies, Vice Presidents, Secretaries of States, and Attornies General.
Education
M.S. Recreation and Tourism Management
Arizona State University
Phoenix, AZ
Completed coursework May 2008
B.A. Marketing & Finance
North Central College
Naperville, IL, March 2006
Awards
Who doesn’t like some hardware?
Notable Clients
These folks barely scratch the surface of the incredible orgs, startups, and CPG brands I’ve had the pleasure of working with.
